TikTok is introducing a updated setting that permits them to cut down on the quantity of AI-made videos appearing in their feeds. This move comes as the company disclosed that it presently contains over 1 thousand million AI-generated clips.
Testing and Rollout
The update is being tested over the coming weeks before a widespread release. This development comes amid a increase in content created by AI, driven by new content generation software.
AI Proliferation Online
Studies have shown that almost one in 10 of the fastest-growing content creators on a competing service exclusively feature content made by AI. A large amount of this output is deemed mass-produced AI material, a phrase for substandard, factory-style content that is frequently illogical or dreamlike.
“We know from our community that a lot of users appreciate content produced via AI tools, from computer-generated images to educational videos, and we want to provide users the power to adjust the amount of that, according to their own preferences,” stated a company executive.
Scale of AI Content
The service shared that there are currently over a billion videos on its app labeled as made with AI. Overall, over 100 million pieces of content are submitted to the platform every day, making AI content a relatively small percentage of its overall inventory.
How to Adjust Settings
Users will be capable of decrease or raise the volume of AI-generated videos they watch by accessing the topic control option in the application and choosing AI-made media. Other topics that can already be modified under the setting include current affairs, fashion, aesthetics, and movement.
Content Labeling and Policies
The platform’s rules oblige creators to label lifelike AI-generated content, and it bans harmful deepfakes of well-known individuals or crisis events. Any believable AI video that is without a tag can be removed under its community policies.
Additionally, the app will now apply an artificially created watermark to content produced via its proprietary AI systems, or flagged by an cross-platform project for spotting AI-generated material. This measure is aimed to stop users from trying to circumvent the tagging system.
AI Literacy Programs
The company is additionally introducing a two million dollar AI literacy fund for professionals and groups to create learning resources about ethical AI use. This program will support educational bodies dedicated to training programming and robotics.
Content Safety Approach
TikTok has supported its content review process, amid discussion over proposals to cut jobs for hundreds of safety staff in Britain. It is set to cut hundreds of positions in its content moderation department in the UK capital, with worker representatives and internet security professionals raising concerns that people are being substituted by automated systems.
A senior executive stated that staff-based oversight would continue to be important, but automated tools can protect employees by removing the most harmful content prior to it has to be seen by humans. TikTok reported a notable drop in shocking and graphic content reviewed by human moderators over the past year due to the use of its AI tools.
It is vital to combine people and machines to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we also think it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is why a significant AI assistance is making a difference operate efficiently.”
